Grade

Three-year Bachelor’s (level 6 Ofqual)

Major

Applied Languages (Minor in Arts, Culture & Tourism Management)

Campuses

Florence, Mantua, Turin

Admission

Admission upon selection

Mandatory Entry Test

Course Overview

Tourism is one of the most influential industries worldwide, shaping economies, driving cultural exchange, and fostering global connections. In Italy, however, it holds an even greater significance, contributing a substantial share to the national GDP and serving as a cornerstone of economic growth.
Italy’s unparalleled cultural and natural heritage—its art, museums, monuments, landscapes, renowned hospitality, world-famous food and wine, and protected areas—has made it a global leader in tourism. The country’s ability to attract both international visitors and domestic travelers creates a thriving industry that continuously evolves to meet new market demands. Studying tourism and hospitality management in Italy offers a unique strategic advantage, providing firsthand exposure to one of the world’s most admired and dynamic tourism ecosystems.
This program is designed to equip students with the essential management and marketing skills needed to navigate the complexities of a globalized tourism industry. By studying in Italy, you will gain invaluable insights from a country that has mastered the art of cultural and economic tourism, learning how to apply these best practices on an international scale.
From world heritage sites to cutting-edge hospitality strategies, Italy offers a living case study of how tourism can drive sustainable growth and economic prosperity. As a future professional in this field, you will develop the expertise to shape tourism management on both a local and global level, contributing to the success of destinations worldwide.

 

Prof. Claudia Cagliano

MA Philosophy, Università Cattolica del Sacro Cuore, Milan
MA Communications, Università Ca’ Foscari, Venice

“I conceptualized, designed, and launched globally reverberant campaigns. Come to Italy, get inspired, and enrich your creative palette.

Curriculum

YEAR I
Courses Credits
Art, Culture & Heritage Management & Organization

  • History of Art, Culture & Heritage
  • Cultural Heritage Management & Organization
6
Marketing

  • Market & Competitors Analysis
  • Brand & Marketing Strategies
6
Sustainability, Digitalization & the Geography of Tourism

  • Intercultural Tourism Geography
  • Digital & Sustainable Development
6
Linguistics 6
Contemporary Italian Literature 6
Foreign Language Component I (pre-intermediate) 15
Foreign Language Component II (absolute beginner/pre-intermediate) 15

 

YEAR II
Courses Credits
Economics & Management

  • Introductory Economics & Enterprise Management
  • Enterprise: Functions, Planning & Strategies
6
Food, Wine & Hospitality Management

  • Food & Wine Systems
  • Hospitality & Innovation
6
Event Management & Art Direction

  • Strategic & Creative Management
  • Design, Budgeting & Logistics
6
Foreign Language I: Cultural Survey 6
Foreign Language II: Cultural Survey 6
Foreign Language Componente I (intermediate/advanced) 15
Foreign Language Component II (pre-intermediate/advanced) 15

 

YEAR III
Courses Credits
Electives (5 courses from the list below or from other minors/concentrations)

  • Introduction to Artificial Intelligence
  • Sip & See: The Ultimate Guide to Italian Wine Culture, Wine Tourism & Sustainability
  • Marketing for Touristic Purposes
  • Mindful Tourism & Local Responsibilities
  • Digital Arts: NFT, Blockchain, Robotics & Metaverse
  • Brand Identity & Positioning
  • Brand Journalism
  • Made in Italy & Business Internationalization Processes
  • Consumer Behavior
  • Green Economy & Circular HubArti digitali: NFT, Blockchain, robotica e metaverso
  • PR & Digital PR
  • Art & Fashion: Creators & Creations
  • Blockchain & its Secrets: Introduction to Cryptography, Applications & Best Practices
  • Survey of Italian Art
  • Geography of Migrations
  • Disruptive Marketing
  • NFT, Blockchain, AI: Systems, Norms & Ethics
15
Information Technology 3
Foreign Language Component I (advanced/proficient) 15
Foreign Language Componente II (upper-intermediate/proficient) 15
Internship 6
Thesis 6
TOTAL CREDITS 180
Professional Opportunities

Upon completing the Bachelor’s in Arts, Culture & Tourism Management, you will be qualified to work in:

    • Marketing and communication agencies focused on regional development within strategic marketing and communications.
    • Organizations dedicated to promoting and preserving artistic and cultural heritage, operating within strategic frameworks for heritage conservation.
    • Event management firms specializing in cultural and heritage-related events.
    • Government ministries responsible for the management and protection of artistic and cultural heritage.
    • Local, regional, and national agencies overseeing cultural affairs, hospitality, and recreational services.
    • International commissions responsible for cultural heritage legislation and policy development.
    • Diplomatic and cultural mediation organizations, including global cultural institutions such as consulates, embassies, and Italian Cultural Institutes (IIC).
    • Art, heritage, and cultural fairs, along with organizations specializing in tourism planning and development.
Languages

At Unicollege, you will receive comprehensive training in applied languages, mastering two/three foreign languages of your choice from a selection of European and Asian languages (Arabic, Chinese, English, French, German, Italian, Korean, Portuguese, Russian, Spanish).

First Foreign Language

A B1 entry-level proficiency is required.

Second Foreign Language

Your second foreign language can be chosen from either European or Asian languages:

  • If you choose a European language (English, French, German, Italian, Portuguese, Spanish), you must have prior knowledge of the language.
  • If you choose an Asian language (Arabic, Chinese, Japanese, Korean, Russian), you may start as a complete beginner (A0) or with prior knowledge.

Students who studied only one foreign language in high school may enroll by selecting Spanish or French as their second language, with the commitment to attend a free four-week intensive course starting in September 2024.  Toglierei il riferimento all’anno in generale

Third Language (optional)

In addition to their degree languages, Unicollege students can learn a third optional language. The Unicollege Language Center offers both group and individual courses, available from beginner to advanced levels, in the following languages:

  • Beginner Level (A0): Arabic, Chinese, Japanese, Korean, Italian, Portuguese, Russian.
  • Elementary/Intermediate Level (A2/B1): Arabic, Chinese, Italian, Russian
  • Intermediate Level (B1): English, French, German, Italian.
Applied Languages Techniques

Learning a language is a matter of technique, and Unicollege will teach you how to master it like no other, through professionalizing and applied techniques.

Translation

You will develop skills to translate written texts both from and to the chosen languages.

Consecutive Interpreting

You will learn a specialized note-taking technique that enables you to orally translate a speech immediately after hearing it.

Liaison Interpreting

This technique will prepare you to mediate between two speakers of different languages in meetings, business trips, or company visits—without the use of technical aids.

Simultaneous Interpreting (optional)

By enrolling in specialized workshop that utilize soundproof interpretation booths, you will learn to translate and reproduce foreign language speeches in real-time.

Any doubts?