Marketing & Communications
Unicollege offers a Bachelor’s in Marketing & Communications, a minor/specialization within the degree program in Appplied Languages - available at our campuses in Florence, Mantua, and Turin.
Grade
Three-year Bachelor’s (level 6 Ofqual)
Major
Applied Languages (Minor in Marketing & Communications)
Campuses
Florence, Mantua, Turin
Admission
Admission upon selection
Mandatory Entry Test
Course Overview
Il Marketing e la comunicazione sono discipline ormai diventate parte integrante della nostra cultura e del nostro vivere quotidiano.
In un rapporto sinergico nel quale si accompagnano e supportano reciprocamente, le due discipline rappresentano un ambito professionale di grande importanza e di altissimo valore nel mercato del lavoro il quale richiede oggi figure professionali sempre più competenti e qualificate, capaci di coniugare capacità strategiche e di pianificazione con approcci creativi e disruptive, volti all’individuazione di soluzioni innovative e competitive.
Marketing and communication are more than just business functions—they are the driving forces behind how brands connect with people and shape cultural trends. In today’s fast-paced and competitive world, these two disciplines are deeply interconnected, working together to influence consumer behavior, build brand loyalty, and drive business success.
With the growing demand for skilled professionals in this field, businesses seek individuals who not only understand strategic planning but can also bring innovative and disruptive creative solutions to the table. This program is designed to equip you with precisely these skills, blending analytical thinking with creative execution to develop compelling marketing strategies and impactful communication campaigns.
At the core of marketing lies data—market research, consumer insights, statistical analysis, and competitive evaluations—all of which inform strategic decision-making. However, data alone is not enough. Creativity transforms these insights into engaging campaigns that capture attention across multiple platforms, from traditional media to digital and social channels. Ultimately, the consumer remains at the center of it all, with businesses constantly seeking to anticipate and fulfill both expressed and latent needs.
This program will guide you through the key methodologies and techniques that define modern marketing and communication. You will learn how to craft persuasive messaging, develop comprehensive marketing plans, and execute strategies that resonate with audiences. Whether working in digital marketing, brand management, corporate communication, or public relations, you will be prepared to bridge the gap between businesses and consumers, fostering meaningful engagement and long-term success. If you are ready to be at the forefront of an industry that blends strategy, creativity, and innovation, this program will provide the expertise and experience to help you thrive in the ever-evolving world of marketing and communication.
Curriculum
| SSD | Courses | Credits |
|
GSPS-06/A |
Corporate, Business & Enterprise Communications
|
6 |
|
ECON-07/A |
Marketing
|
6 |
|
GSPS-06/A |
New Trends Sociology
|
6 |
|
GLOT-01/A |
Linguistics | 6 |
|
LICO-01/A |
Contemporary Italian Literature | 6 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C |
Foreign Language I (pre-intermediate)
|
15 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C SLAV-01/A, ASIA-01/F STAA-01/L |
Foreign Language II (pre-intermediate)*
|
15 |
*If the second language is Arabic, Chinese, or Russian, with no prior linguistic competence, the modules are:
- Language Fundamentals, 6 CFM
- Language Fundamentals II, 3 CFM
- Conversation, 3 CFM
- Reading and Writing, 3 CFM
| SSD | Courses | Credits |
|
ECON-07/A |
Applied Marketing
|
6 |
|
ECON-07/A |
Economics & Management
|
6 |
|
ECON-08/A |
Event Management & Art Direction
|
6 |
|
ANGL-01/A, FRAN-01/A, SPAN-01/A, GERM-01/B |
Foreign Language I: Cultural Survey | 6 |
|
ANGL-01/A, FRAN-01/A, SPAN-01/A, GERM-01/B, SLAV-01/A, ASIA-01/F, STAA-01/L |
Foreign Language I: Cultural Survey | 6 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C |
Foreign Language I (intermediate/advanced)
|
15 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C SLAV-01/A, ASIA-01/F STAA-01/L |
Foreign Language II (pre-intermediate/advanced)
|
15 |
| SSD | Courses | Credits |
Electives (5 courses from the list below or from other minors/concentrations)*
|
15 | |
|
INFO-01/A |
Information Technology | 3 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C |
Foreign Language I (advanced/proficient)
|
15 |
|
ANGL-01/C, FRAN-01/B, SPAN-01/C, GERM-01/C SLAV-01/A, ASIA-01/F STAA-01/L |
Foreign Language II (upper-intermediate/proficient)
|
15 |
| Interniship | 6 | |
| Thesis | 6 |
| Total Credits | 180 |
Upon completing the Bachelor’s in Marketing & Communications, you will be qualified to work in:
- Marketing and communication departments across various fields and industries
- Advertising and marketing agencies, specifically in account management, handling client relations and the development of marketing and communication strategies
- Public relations firms and event management agencies – overseeing the strategic planning and execution of corporate events, trade fairs, and large-scale campaigns
- Organizations specializing in international business and market expansion – managing foreign relations and global brand positioning
- E-commerce companies, digital marketing agencies, and influencer marketing firms – focusing on online brand growth and consumer engagement
- International press offices and public relations agencies – managing media relations and brand communications on a global scale
- Institutional, political, and public sector communication offices – handling strategic messaging and public affairs communications
At Unicollege, you will receive comprehensive training in applied languages, mastering two/three foreign languages of your choice from a selection of European and Asian languages (Arabic, Chinese, English, French, German, Italian, Korean, Portuguese, Russian, Spanish).
First Foreign Language
A B1 entry-level proficiency is required.
Second Foreign Language
Your second foreign language can be chosen from either European or Asian languages:
– If you choose a European language (English, French, German, Italian, Portuguese, Spanish), you must have prior knowledge of the language.
– If you choose an Asian language (Arabic, Chinese, Japanese, Korean, Russian), you may start as a complete beginner (A0) or with prior knowledge.
Students who studied only one foreign language in high school may enroll by selecting Spanish or French as their second language, with the commitment to attend a free four-week intensive course starting in September.
Third Language (optional)
In addition to their degree languages, Unicollege students can learn a third optional language. The Unicollege Language Center offers both group and individual courses, available from beginner to advanced levels, in the following languages:
– Beginner Level (A0): Arabic, Chinese, Japanese, Korean, Italian, Portuguese, Russian.
– Elementary/Intermediate Level (A2/B1): Arabic, Chinese, Italian, Russian
– Intermediate Level (B1): English, French, German, Italian.
Learning a language is a matter of technique, and Unicollege will teach you how to master it like no other, through professionalizing and applied techniques.
Translation
You will develop skills to translate written texts both from and to the chosen languages.
Consecutive Interpreting
You will learn a specialized note-taking technique that enables you to orally translate a speech immediately after hearing it.
Liaison Interpreting
This technique will prepare you to mediate between two speakers of different languages in meetings, business trips, or company visits—without the use of technical aids.
Simultaneous Interpreting (optional)
By enrolling in specialized workshop that utilize soundproof interpretation booths, you will learn to translate and reproduce foreign language speeches in real-time.
Any doubts?